Jackson rental market tightens as leasing activity accelerates

‍The quarter at a glance:

• Rents were essentially unchanged across the board, one of the calmest quarters in this report, with multifamily posting the largest move at just +2.0%
• Concessions eased notably to 26.7% of listings from 34.4% in Q1
• Days on market fell sharply to 15 (from 22), down 31.8% quarter-over-quarter
• The rent-vs-buy gap held roughly steady, edging up to $467/month from $436 in Q1

Median Rent by Unit Type

Rental prices remained remarkably stable in Q2, with only modest movement across property types, while multifamily posted the strongest quarterly gain.

Concessions & Days on Market

Concessions fell from 34.4% to 26.7% of listings as properties leased significantly faster across every property type.

Property Managers Market Sentiment

Applicant demand improved noticeably, reinforcing the stronger leasing conditions reflected in lower concessions and shorter time on market.

Rent vs. buy: the gap holds steady

Owning remained modestly more expensive than renting, preserving the affordability advantage for renters in the Jackson market.

Check out the Q2 2026 nationwide report

Download the full national analysis including rent-vs-buy and sentiment data across every tracked metro: Q2 2026 National Rental Market Report

Additional reports are available for the following markets:

• Atlanta, GA
• Boston, MA
• Charleston, SC
• Charlotte, NC
• Chicago, IL
• Colorado Springs, CO
• Dallas, TX
• Honolulu, HI
• Jackson, MS
• Oklahoma City, OK
• Miami, FL
• Phoenix, AZ
• Portland, ME
• Portland, OR
• Raleigh, NC
• Sacramento, CA

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Methodology

Rental data used in this report are sourced and catalogued directly by Rental Beast, unless otherwise noted. Rental Beast listing data covers a range of rental property types and owner types operating within the long-term rental market (generally considered to be leases with a minimum of three months). Data provided courtesy of Arizona Regional Multiple Listing Service, Inc. Single-family rentals are considered to be properties with 4 or fewer units. Multifamily is more than 4 doors. Unless otherwise noted, our analysis uses the Jackson, MS metropolitan statistical area (MSA) as the geographical unit.

Rents are calculated based on these listings. Days on market (DOM) and concession analysis are based on these listings, with some data sources excluded due to DOM and concession info being unavailable or deemed to be unreliable. Concessions are incentives that entice renters to sign a lease (e.g., one month free, a gift card, etc.).

Our sentiment survey is based on phone conversations during Q1 2026 with rental building and community managers and property managers. Questions and answer choices:

• Q1. Do you expect rent prices to increase, remain the same or decrease over the next 6 months? [Possible answers: Remain the same, increase, decrease]
• Q2. Do you believe you are currently getting more, about the same or fewer applicants for your available rentals? [Possible answers: About the same, more, fewer]

DISCLAIMER. This report attempts to provide reliable and useful information; however, there is no guarantee that the information or other content in this document is accurate, current or suitable for any particular purpose. All content is subject to change without notice. All content is provided on an “as is” basis, with no warranties of any kind whatsoever. Rental data used in this report are sourced and catalogued directly by Rental Beast, unless otherwise noted. Our analysis uses MSA as the geographical unit and is not reflective of all-U.S. measures. Information from this document may be used with proper attribution.

©2026 by Rental Beast

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