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If you haven’t closed a deal in weeks, you’re not alone. High mortgage rates, record-high home prices, and low inventory are putting pressure on agents across the country. In June 2025, existing-home sales dropped 2.7% month-over-month, hitting an annualized rate of just 3.93 million units, which is one of the lowest in recent years.
Meanwhile, home prices keep rising with the median sales price reaching $435,300, an all-time high, keeping more would-be buyers on the sidelines.
But here’s the good news: even as the for-sale market slows, rental demand is holding strong. And for real estate agents looking to keep commissions flowing, rentals are the fastest path to income.
Rental transactions close much faster than home sales. While a purchase can take 30–60 days or more, a rental can often be completed in under 10 days, especially if the tenant has already been pre-qualified.
That means faster paydays and more consistent income. If you’re in a dry spell, a few closed rentals can be the difference between falling behind and getting ahead.
🔁 Rental commissions typically range from ½ to 1 month’s rent. With average U.S. rents hovering around $2,000, each deal could bring in $1,000 or more.
With mortgage rates nearing 7%, more Americans are putting homebuying on hold. Roughly 34% of U.S. households now rent their homes, and that number continues to climb.
In fact, rental inventory is moving quickly. According to recent data from Rental Beast, the average listing stays active for just 21-22 days before leasing, a strong sign of continued demand.
✅ Translation: Rentals are moving. Fast. And that means more chances for you to get paid fast.
Despite the opportunity, most agents don’t actively pursue rental business. Many see it as “less glamorous” or not worth the time.
But the truth is, if fewer agents are working with rentals, that means more deals for you.
If you’re in a competitive market where it’s hard to stand out on the for-sale side, rentals offer a way to build your pipeline, earn trust with new clients, and become a go-to agent for both renters and landlords.
Renters don’t stay renters forever. Most sign 12-month leases, and many move again within 18–24 months, and often into homeownership.
If you help a client find a rental today, you’re in the perfect position to work with them again when they’re ready to buy.
🔁 Think long-term: Every rental client is a future buyer lead in disguise.
Let’s break down the math.
That’s steady income from deals that close quickly, without the long escrow periods, buyer hesitations, or financing delays common in the sales market.
To truly thrive with rentals, you need tools built for the job, not just scattered listings on public portals.
That’s where Rental Beast comes in. With Rental Beast, agents can:
Log in through your MLS and tap into exclusive rental listings now.
Here’s a real scenario: An agent helps a renter secure a lease in a new city. That client refers two friends, then comes back 18 months later, ready to buy their first home, and brings their partner along, too. One rental deal turned into three transactions.
These stories happen every day.
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If you're relying solely on home sales in 2025, you're likely feeling the pressure. Sales are slow, deals are dragging, and buyers are harder to qualify.
But renters? They’re searching today. They’re ready to move. And they need agents to guide them. Whether you're new to rentals or looking to double down, now is the time to act.
Get access to owner-sourced inventory, generate high-intent leads, and close deals faster, all while building the future buyer pipeline your business depends on.
