Renters in 2025 are more discerning than ever. Recent research shows that 78% of renters feel stressed during their rental journey, most often when searching for a property or waiting on maintenance. What renters want is clear: convenience, transparency, and trust. That’s where real estate professionals can make the biggest impact.
As an MLS member, you already have an advantage. Rental Beast, included as part of your MLS benefit, is designed to help you serve renters more effectively, close deals faster, and build long-term client relationships.
More renters are choosing to stay put. Half of renters say they plan to renew their leases this year, the highest level since 2017. Still, 33% remain undecided, which presents a major opportunity for agents to step in and guide them toward their next home.
At the same time, renters expect better service. More than 90% say the speed of response and quality of interaction influence their choice of rental. Agents who answer quickly and provide accurate, up-to-date listings are the ones who win their trust.
Technology also plays a central role. Eight out of ten renters search and apply for homes online. Agents who use modern tools like Rental Beast’s Apply Now stand out as the professionals who can streamline the entire process.
Working with rentals isn’t just a side hustle. It’s a way to build stability and grow your business. Rental transactions close in weeks, not months, and they provide a consistent source of commission income even when the sales market slows. Renters today often become buyers within one to three years, and the agent who helps them lease their current home is in the best position to guide their future purchase. By meeting renters where they are, you’re building trust that can carry through to every stage of their housing journey.
Rental Beast makes it easier to capture these opportunities. With access to the largest and most comprehensive rental listings database, including MLS and exclusive owner-sourced properties, you can offer clients more choices than ever before. The Apply Now tool simplifies tenant screening and applications, saving time for you and your clients. And every rental inquiry you manage through Rental Beast becomes a chance to create a relationship that lasts well beyond a single lease.
The buyers of tomorrow are the renters you serve today. By embracing rentals, you open the door to more consistent income, stronger client relationships, and long-term business growth.
Log into your Rental Beast account and start connecting with renters in your market. The clients you help lease a home today may be the same ones who call you when they’re ready to buy tomorrow.
