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In this ever-evolving housing landscape, more REALTORS® are discovering the power of rentals and how they can grow their real estate business, especially in a down market. When REALTOR® Ricardo Suber noticed would-be homebuyers were being priced out of the housing market, he realized this meant a boom for rentals. He changed his strategy to start working with renters, emphasizing relationship building, not just transactions. “Rentals are a powerful way of building lasting relationships with clients who may eventually become buyers down the road,” said Suber.
Using NAR REALTOR Benefits® partner, Rental Beast, Suber was able to dive headfirst into the world of rentals. Through the platform, he had immediate access to 30,000 rental listings, 13,000 of which were unique to Rental Beast in his specific market. “Rental Beast gave me access to rental listings outside of the MLS, plus exclusive training and hands-on coaching from rental experts,” Suber says. “The success management team helped me get acclimated with the platform and provided leads that were more tailored to my area.”
Suber quickly became an expert himself, adding rentals as a service to his portfolio and building a renter-to-buyer pipeline. “I can share that I have access to properties for sale and access to a wide array of rental listings. Rental Beast has given me a value-add for my business because not everyone is ready to buy a home, but everyone needs somewhere to live. It enables everyone to be a lead source, empowering me to add value to both renters and buyers.”
Rentals give REALTORS® opportunities to connect with clients and close deals faster. Rental Beast provided Suber with leads he could engage with quickly. “Within 24 hours, I showed him three places,” Suber recalls. “On the third visit, he said, ‘This is it.’ He completed his rental application that day.” The client and Suber are now working together on potential real estate investment opportunities.
Whether you’re a seasoned real estate professional or new to the industry, Rental Beast has the tools to unlock success with rentals. Schedule a demo today to learn more.
