Boston, MA (FEB 19, 2026) — Today, Rental Beast, the real estate technology company powering rental data and tools, announced the launch of RenterLift, a first-of-its-kind AI-driven platform designed to solve one of real estate’s most persistent challenges: how to systematically convert renters into prepared, qualified first-time homebuyers at scale. While the majority of renters aspire to own, most agents and mortgage organizations still lack a scalable, consistent way to nurture those relationships beyond the lease, and many renters just aren’t fully informed of their purchase power. RenterLift changes that by automating buyer readiness, surfacing real-time signals when renters are ready to act, and keeping agents positioned at the center of every future home sale. It truly builds the bridge from renting to homeownership and empowering real estate professionals, the mortgage industry, and the consumers they serve to work together through 100% of their housing journey. RenterLift unlocks a massive $100B market and immerses Rental Beast into the financial service sector. As part of this launch, Leader Bank joins as a featured mortgage partner, supporting consumers with education, guidance, and accessible pathways to pre-approval.
The renter pipeline is vast but largely untapped. While 86% of renters say they want to buy a home, the industry still lacks a scalable, consistent way to nurture those future buyers from lease to purchase. RenterLift addresses this by automating the process through a guided buyer-readiness system. The platform equips renters with personalized budgeting tools, real-time estimates of buying power, for-sale search features, credit-building opportunities, and step-by-step educational resources. Throughout the journey, agents and brokers remain at the center, gaining full visibility into renter activity and clear signals when a client is ready to take the next step.
With the majority of first-time buyers coming directly from rentals, RenterLift gives agents a powerful way to nurture future buyers without taking on the full workload of education, follow-up, or financial prep. Renters receive automated alerts, mortgage insights, and personalized tools, while agents stay informed and re-engaged at the right moments. Leader Bank’s involvement further strengthens the mortgage journey, giving renters access to trusted loan officers directly within the platform and a simple, transparent pathway toward pre-approval.
Ishay Grinberg, Founder & CEO of Rental Beast, said, “Agents know renters are tomorrow’s homebuyers, but nurturing those relationships can be time-consuming and inconsistent, and the array of mortgage products changes constantly. RenterLift truly solves for that. We’ve built a platform that educates renters, improves their financial readiness, and keeps them engaged, all while ensuring the agent and broker stay at the center of every relationship. Partnering with Leader Bank helps us give renters the clarity and confidence they need to take the next step toward homeownership.”
Jay Tuli, President of Leader Bank, shared: “At Leader Bank, we’re committed to expanding access to homeownership and simplifying the mortgage process for first-time buyers. RenterLift aligns perfectly with that mission. By meeting renters earlier in their journey and providing transparent guidance throughout, we can help more consumers achieve the stability and wealth-building opportunities of homeownership. We’re proud to partner with Rental Beast on this innovative platform.”
As part of this launch, Rental Beast is also partnering with Esusu to integrate rent reporting directly into the RenterLift platform. Through this collaboration, eligible renters can have their on-time rent payments reported to major credit bureaus, helping them actively build credit while renting. By strengthening one of the most critical factors in homebuyer readiness — credit — RenterLift helps renters move from aspiration to qualification, while giving agents greater confidence in when clients are ready to buy.
RenterLift is available to Rental Beast partners. If you'd like to learn more about RenterLift, please fill out this form.
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About Leader Bank, N.A.
Founded in 2002, Leader Bank, N.A. is a Massachusetts-based entrepreneurial financial institution that approaches banking differently. The core tenets of Leader Bank include world-class client service, exemplary products, and innovation to meet the needs of its clients. At its founding, Leader Bank had $6.5 million in assets – in the two decades since, the Bank has grown to the 13th largest bank in the Commonwealth with $5 billion in assets. Leader Bank’s team members have been at the forefront of supporting the Bank’s rapid growth and client-oriented solutions over the last two decades as the Bank has expanded its commercial and retail products and solutions. Leader Bank is a committed corporate citizen and prides itself on partnering with and supporting philanthropic organizations. More information on Leader Bank can be found at www.LeaderBank.com.
About Rental Beast
Rental Beast is a leading real estate technology firm offering an end-to-end SaaS platform designed to support real estate professionals. With a database of nearly 14 million rental properties, sourced directly from property owners and updated in real-time, Rental Beast provides unmatched rental market insights.
Rental Beast is supported by Second Century Ventures, the capital and strategic growth arm of the National Association of REALTORS®, and is a member of the 2022 REACH-Canada program. Learn more at rentalbeast.com.
Media Contacts
Rental Beast: Rebecca Hickey at rebecca.hickey@rentalbeast.com
