Your listing goes live at 9am. By 9:05, your posts are ready.
The first days after a rental hits the MLS matter most, and they are also your busiest. The When You List play handles the marketing for you. Turn it on once, and every new rental you list arrives with ready-to-post content and a local Market Snapshot. New to Playbooks? Start with the Playbooks overview.
Fires
The moment your new listing hits the MLS
You get
A Market Snapshot and ready-to-post social content to attract renters
What You Get
Marketing kit
Ready-to-post content for six channels
Formatted for Instagram, TikTok, Facebook, LinkedIn, email, and a flyer. Every post is built from your listing photos and details, with your branding, smart hashtags, and a channel-specific call to action. All you do is review and post.
Market Snapshot
A read on the listing's area
Powered by Rental Beast data on 15M+ rental listings, each snapshot covers:
- Days on market over the last 30 days, compared to last month
- Market freshness: the share of listings new in the last 10 days
- Bedroom mix of active rentals
- Rent bands across active listings
- Pet-friendly share
Area context only, never a verdict on your price.
Make It Yours
Set your preferences once and every kit follows them.
- Content: Choose a professional, friendly, or energetic tone. Use the call to action written for each post, or write your own ending.
- Delivery: Pick the channels you want and add teammates who should receive each kit.
- Branding: Your name and brokerage (and license number, if you add one) go on every piece, with your phone, email, and website on the flyer and email.
- Advanced: Smart hashtags like #{Town}Rentals fill in for each listing, and you can add your own. Choose whether posts show the full address or the neighborhood only.
Why Agents Turn It On
✓
Marketed on day one
Every listing gets a professional push the day it goes live, with no design tools needed.
✓
Proof you know your market
Share real local data with renters and owners, and show you know the neighborhood cold.
✓
Compliance-checked, every time
Every kit passes a Fair Housing check before it reaches you. You decide what to post and when.
Rental Beast Playbooks
Turn on When You List
One toggle. Every new listing arrives with its own marketing kit and Market Snapshot.
Turn on your plays →
Playbooks is currently available to agents at select MLS partners, with more markets to come.
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