Mississippi Rental Market 2025: Trends, Insights, and Tools for Agents

Mississippi’s rental market in 2025 is holding steady, marked by balanced conditions and moderate vacancy rates. While rent growth has plateaued, opportunities remain for agents who stay informed, leverage local data, and use digital tools like Rental Beast to expand reach and efficiency.

Key Market Snapshot

• 31% of Mississippi households rent their homes.
• 7.6% rental vacancy rate in 2024; relatively high, indicating a balanced-to-soft market.
• In our latest Rental Beast survey, we asked property managers in Montana two questions about the rental market landscape: "Do you expect rent prices to increase, remain the same or decrease over the next six months" and "do you believe you are currently getting more, about the same or fewer applicants for your available rentals?" 95% of property managers expect rents to remain the same over the next six months; 3% predict increases, and 3% foresee decreases. 61% of property managers report steady applicant levels, 20% say fewer, and 19% report more applicants.*

These figures suggest a stable but competitive rental market, where steady pricing and stronger marketing will be key to maintaining occupancy.

Broader Market Context

Mississippi’s population growth remains minimal overall, though localized demand continues in certain areas, particularly college towns like Oxford and Starkville. These submarkets often outperform statewide averages due to strong student and faculty housing demand. The average asking rents in Mississippi range is $1,495, well below the national average, keeping the state among the most affordable rental markets in the U.S.

What This Means for Real Estate Agents

• Market balance favors renters slightly, competitive pricing is essential.
• Longer marketing windows mean listings must stand out visually and online.
• Renewal focus can help landlords minimize costly turnover.
• Local data and tailored strategies are more valuable than ever, as rental trends differ by county and city.

With most property managers expecting flat rents, agents can strengthen their businesses by focusing on lead generation, client retention, and smart digital marketing.

Maximize Your Business with Your Free Member Benefit: Rental Beast

In a steady market, efficiency and visibility can make all the difference. MLS United members have free access to Rental Beast, a powerful rental platform designed to streamline operations and increase deal flow.

Benefits for Mississippi real estate professionals:

• Access to thousands of verified rental listings, instantly expanding your inventory for clients.
• Advanced search filters that help renters find the perfect property faster.
• Streamlined applications and tenant screening through Apply Now, reducing administrative time.
• Engagement tools that help convert today’s renters into tomorrow’s buyers.

With more than 30% of Mississippi households renting, agents who fully leverage Rental Beast can capture new leads, fill vacancies faster, and grow their long-term client base.

Final Takeaway

The Mississippi rental market in 2025 remains stable, offering consistent opportunities for well-prepared agents. Vacancy rates may be slightly elevated, but with the right pricing strategy, local insights, and digital tools like Rental Beast, agents can thrive in this balanced environment.

Action step: Log into your MLS United dashboard today to use your free Rental Beast account and start expanding your rental business.

*According to a Rental Beast survey of property managers.