It’s Not Too Late To Get Your Agents Involved in Rentals

End the year strong and set your team up for a profitable 2026.

As the housing market continues to rebalance, many agents are feeling the slowdown in sales. But there’s a massive opportunity most brokerages are still overlooking: rentals.

Rentals are a steady, reliable source of leads, a way to stay active in any market, and one of the best strategies to build a future sales pipeline.

1. Capture Low-Hanging Fruit While Sales Stay Slow

With home turnover near historic lows, only 28 out of every 1,000 U.S. homes changed ownership in early 2025. Agents need new ways to keep deals flowing, and rentals fill that gap. Every rental transaction puts your agents in front of motivated renters, many of whom may be ready to buy within a year or two.

Working rentals helps agents:

• Earn consistent commissions and stay active
• Build relationships with future buyers
• Keep their local market expertise sharp

2. Easy Wins Before the End of the Year

The final months of 2025 are the perfect time to re-engage your team. Rents remain strong with the national median rent holding around $1,631 and still nearly 30% higher than pre-pandemic levels.

That means demand is steady and renters are still moving for new jobs, life changes, or simply a better deal. Encouraging your agents to tap into the rental market now can generate quick wins and fresh momentum heading into 2026.

3. Build a Stronger 2026 Pipeline

Even as home sales have slowed, the rental market remains one of the most resilient corners of U.S. real estate. More Americans are renting for longer, whether due to high mortgage rates, limited inventory, or affordability challenges, and that means more opportunities for agents to stay connected to future buyers.

Helping renters today keeps your agents active in the market, builds lasting relationships, and fills your brokerage’s pipeline with clients who will be ready to buy when conditions improve. Working rentals is a smart, steady strategy for long-term growth.

4. Rental Beast Makes It Simple for Agents to Start

Your agents already have free access to Rental Beast through the MLS as a member benefit, providing them with a verified rental listings database and easy tools to search for and share rentals with clients.

For agents who want to go further, upgrading to Rental Beast Pro unlocks:

• Even more listings through our expanded database
• Marketing and lead tools to attract renters and property owners

Whether they’re looking for their next commission or building toward future buyers, Rental Beast helps agents succeed faster.

Get Your Agents Involved and Make More Money

Don’t wait for the sales market to rebound; help your agents capitalize on rentals today.

Interested in knowing more? Sign up here.