The U.S. housing market is shifting, and for agents, that means adapting. In July 2025, the typical home spent 43 days on the market, stretching sales cycles and slowing commission checks. But there’s good news: rentals are moving faster than sales, giving agents a powerful opportunity to keep their business pipeline strong.
Not only do rental transactions close quicker, but they also help agents:
With mortgage rates hovering near 7% and home affordability at record lows, many homeowners who can’t sell are renting instead, becoming what the industry calls “accidental landlords.”
According to Parcl Labs, this trend is surging in Atlanta, Dallas, Houston, Phoenix, Tampa, and Charlotte, where single-family rental inventory has jumped 32% year-over-year.
For agents, this means:
If you’re not working with this group, you’re leaving deals and future listings on the table.
Another reason rentals should be in your business plan? They lease faster than homes sell.
That’s two weeks closer to your next commission check, while still growing your client base.
Working rentals doesn’t have to drain your time. With the right tools, you can handle leasing efficiently and scale your business.
That’s where Apply Now, Rental Beast’s rental application and tenant screening platform, helps agents succeed:
By automating the application process and expanding your marketing reach, Apply Now helps you close more rental deals while freeing up time for sales.
The rental market is a gateway to future transactions. Helping renters find their first apartment today often means helping them buy their first home tomorrow. Likewise, guiding accidental landlords now positions you as their trusted advisor when they’re ready to sell.
By leaning into rentals in 2025, agents can:
The market is moving and so are renters. Make sure you’re moving with it.
