Finish the Year Strong: Why Smart Agents Are Turning to Rentals in Q4

The end of the year can feel like a slowdown for real estate agents: fewer listings, fewer buyers, and fewer closings. But while traditional home sales dip, rentals stay hot, creating a huge opportunity for agents who know how to pivot.

If you’re ready to close more deals before December 31, build a stronger client pipeline, and set yourself up for success in 2026, our new playbook, Finish the Year Strong: Add Rentals to Your Revenue Streams, will show you exactly how.

👉 Download the Playbook

Why Rentals Matter More Than Ever

Here’s the reality: 71% of agents didn’t close a single sale last year. That’s seven out of ten agents earning zero commission from sales, but those who embraced rentals kept income flowing all year long.

Rentals aren’t a side hustle. They’re a smart, sustainable strategy for generating cash flow and future business, especially in slower seasons like Q4.

• Renters move year-round. Job relocations, lease renewals, and life changes don’t stop for the holidays. In fact, 6 in 10 renters secure a new place in under a month.
• Landlords are an untapped source of repeat business. A single rental listing can lead to future sales, referrals, and investor relationships.

Simply put: rentals help you build now money and next-year business at the same time.

What’s Inside the Playbook

Inside the playbook, you’ll find

• A step-by-step system to grow your rental business fast.
• Learn how to identify high-demand areas, engage motivated renters, and build lasting relationships with landlords and investors using data-driven CMAs.
• Plus, get a ready-to-use Q4 action plan, scripts, and marketing templates to help you close more rental deals, and set up future sales, before year-end.

Your Q4 Play: Rentals

This is the season to act. Don’t let Q4 pass you by. Use it to build relationships, close deals, and fill your 2026 pipeline.

Download the Playbook: Finish the Year Strong: Add Rentals to Your Revenue Streams

Because smart agents don’t wait for the market to change, they change their strategy.