The rental market is shifting fast, and as a listing agent, staying ahead of the curve is key to filling units quickly and building a steady pipeline of future business. With more listings hitting the market and renters expecting convenience and transparency, it's time to rethink your strategy.
Whether you're managing one listing or a dozen, here are four essential tips to help you lease faster, generate more leads, and grow your real estate business.
Even slightly overpricing a rental can mean the difference between filling a unit in days or watching it sit for weeks. With more rental inventory available, renters know they have options.
According to Realtor.com®’s April 2024 Rental Report, the national median rent dipped to $1,723, marking a 0.7% year-over-year decline. That trend continued in May, with a slight bump to $1,732 but still below the previous year’s level. That means today’s renters are price sensitive.
Pro Tip: Run comps often. Rents are no longer rising across the board, and some markets (like Austin and Las Vegas) have seen double-digit drops from their peaks. Re-evaluate pricing every 10–14 days if your listing isn’t getting attention. Rental Beast’s CMA tool allows you to accurately price your rental using data from thousands of listings.
Sure, rental deals offer smaller commissions, but they’re faster to close and perfect for nurturing future homebuyers. By helping renters now, you’re establishing trust early in their housing journey, which can pay off big time down the road.
Think about it: renters need guidance just like buyers do. And when the time comes to transition from leasing to owning, who will they call? The agent who helped them secure their last place.
Real-World Impact: Agents who consistently work rental leads can build a strong pipeline of future transactions. One lease today might mean a $10K commission tomorrow, not to mention referrals.
With rental competition rising, using the right tech can set your listing apart. Today’s renters expect digital convenience, and smart agents are delivering it.
Tools to Try:
According to Apartment List, the national vacancy index hit 6.9% in March 2025, the highest since 2017. More competition = more reason to market smarter.
The agents who stand out today aren’t just showing properties, they’re also interpreting the market.
Can you explain why rents are dropping in San Francisco but rising in Pittsburgh? Can you help a landlord decide if they should offer a concession? That kind of insight builds confidence—and loyalty.
Stay Sharp With These Market Trends:
Being able to explain why gives your clients a competitive edge—and positions you as a true advisor, not just a transaction handler.
Today’s rental market rewards listing agents who are proactive, price-smart, tech-savvy, and market-aware. Each rental listing is a short-term income opportunity and a long-term investment in your business.
So, price strategically. Use the right tools. Educate your clients. And never underestimate the power of a rental lead.
Want to learn how Apply Now and other tech tools can help you close more rental deals? Let’s chat!
